https://trepsandbex.cargo.site Treps&Bex Tue, 12 May 2026 09:47:49 +0000 https://trepsandbex.cargo.site en https://trepsandbex.cargo.site/Virgin-Atlantic Fri, 12 Oct 2018 20:18:01 +0000 Treps&Bex https://trepsandbex.cargo.site/Virgin-Atlantic window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-132774705-1'); Client/ Virgin AtlanticCampaign idea/ Be ChoosyChannels/&nbsp;OOH/ Press/ DOOH/ Digital/ Global Toolkit Challenge/ Virgin Atlantic was launching three new economy seats: Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost. Solution/Too often, economy is like-it-or-lump-it travel. But we said ‘be choosy’. Why? Because on Virgin, you not only enjoy a better class of economy flight, you get to pick the perks and price. Our campaign championed the choosy ones: savvy flyers taking a seat with swagger. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides - served by three new ways to fly. &nbsp; <img width="2096" height="1141" width_o="2096" height_o="1141" data-src="https://freight.cargo.site/t/original/i/8dbc414e64a7a96153a99e78d7033fb1fbab225c9160bdf6779ec08e5106d06c/Mocked-up-ads-that-didn-t-run_V32.jpg" data-mid="32274654" border="0" src="https://freight.cargo.site/w/1000/i/8dbc414e64a7a96153a99e78d7033fb1fbab225c9160bdf6779ec08e5106d06c/Mocked-up-ads-that-didn-t-run_V32.jpg" />OOH - 48 Sheet <img width="4193" height="2281" width_o="4193" height_o="2281" data-src="https://freight.cargo.site/t/original/i/56c7f43b0a868276897cf112d9210cab7e2b243020f88111279da846e1d6b13c/PROJ011655_Virgin-Atlantic_Be_Choosy_Design_Deck_19.jpg" data-mid="26100933" border="0" src="https://freight.cargo.site/w/1000/i/56c7f43b0a868276897cf112d9210cab7e2b243020f88111279da846e1d6b13c/PROJ011655_Virgin-Atlantic_Be_Choosy_Design_Deck_19.jpg" />OOH - 48 Sheet&nbsp; <img width="2096" height="1141" width_o="2096" height_o="1141" data-src="https://freight.cargo.site/t/original/i/b3a405dce9fcba3724f3716de966bdb52a19749eab01227fb360e34262504ce1/Toothbrush-ad-final.jpg" data-mid="32276702" border="0" src="https://freight.cargo.site/w/1000/i/b3a405dce9fcba3724f3716de966bdb52a19749eab01227fb360e34262504ce1/Toothbrush-ad-final.jpg" /> <img width="1240" height="1704" width_o="1240" height_o="1704" data-src="https://freight.cargo.site/t/original/i/6aa9243fa2cc22f3e47b93ae4e8dd34c258489e22995e7f5b90927f1c2df92f4/PROJ011655_VA-legroom-ads.jpg" data-mid="29000036" border="0" src="https://freight.cargo.site/w/1000/i/6aa9243fa2cc22f3e47b93ae4e8dd34c258489e22995e7f5b90927f1c2df92f4/PROJ011655_VA-legroom-ads.jpg" />PRESS ADS <img width="1240" height="1704" width_o="1240" height_o="1704" data-src="https://freight.cargo.site/t/original/i/8f3cc91d872afb0eee9393eddb4a736128373fd235b050ac2686ee58e141d4c1/PROJ011655_VA-legroom-ads3.jpg" data-mid="29000038" border="0" src="https://freight.cargo.site/w/1000/i/8f3cc91d872afb0eee9393eddb4a736128373fd235b050ac2686ee58e141d4c1/PROJ011655_VA-legroom-ads3.jpg" /> <img width="894" height="1493" width_o="894" height_o="1493" data-src="https://freight.cargo.site/t/original/i/b9015e03ccced6c3e26dc8e9104ef1e891ef6c9bd4d85bf4f32b02f9b45cccd3/Vera-ad_3.jpg" data-mid="32215057" border="0" data-scale="94" src="https://freight.cargo.site/w/894/i/b9015e03ccced6c3e26dc8e9104ef1e891ef6c9bd4d85bf4f32b02f9b45cccd3/Vera-ad_3.jpg" /> IN-FLIGHT MAGAZINE DIGITAL OOH <img width="5000" height="3171" width_o="5000" height_o="3171" data-src="https://freight.cargo.site/t/original/i/818199f6890304020dc561b1464611ef63a940b50462dcb807e8f31aba04e93f/OOH-photos2_o.jpg" data-mid="26100941" border="0" src="https://freight.cargo.site/w/1000/i/818199f6890304020dc561b1464611ef63a940b50462dcb807e8f31aba04e93f/OOH-photos2_o.jpg" /> NEXT︎ https://trepsandbex.cargo.site/Krispy-Kreme Sun, 10 Oct 2021 19:41:30 +0000 Treps&Bex https://trepsandbex.cargo.site/Krispy-Kreme Client/ Kripsy KremeCampaign idea/Oh My Glaze. Krispy Kreme is back.Channels/ OOH/Digital/ Social Pitch challenge/ Post-lockdown, how do we get people flooding back to Krispy Kreme stores that are now open for business? Solution/We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.&nbsp; From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.&nbsp; <img width="2458" height="1402" width_o="2458" height_o="1402" data-src="https://freight.cargo.site/t/original/i/9b85c8266f545fc5d4474d78fdb6af00e10439036e5b3714caf33471ac1cf4a7/Screenshot-2026-02-03-at-12.42.41.png" data-mid="245523900" border="0" src="https://freight.cargo.site/w/1000/i/9b85c8266f545fc5d4474d78fdb6af00e10439036e5b3714caf33471ac1cf4a7/Screenshot-2026-02-03-at-12.42.41.png" /><img width="2600" height="1439" width_o="2600" height_o="1439" data-src="https://freight.cargo.site/t/original/i/da031423f8d53deb6422e7d36438c02e515b213eb1725a04f9f1f4ae2b44ef96/Oh-my-glaze-KVs-Sprinkles.jpg" data-mid="245523903" border="0" src="https://freight.cargo.site/w/1000/i/da031423f8d53deb6422e7d36438c02e515b213eb1725a04f9f1f4ae2b44ef96/Oh-my-glaze-KVs-Sprinkles.jpg" /><img width="2600" height="1450" width_o="2600" height_o="1450" data-src="https://freight.cargo.site/t/original/i/c139ce674d3c06c8e8d929e91e426620377cebd003e713ed81d6f7919d1abf4c/Screenshot-2026-02-03-at-12.33.23.png" data-mid="245523904" border="0" src="https://freight.cargo.site/w/1000/i/c139ce674d3c06c8e8d929e91e426620377cebd003e713ed81d6f7919d1abf4c/Screenshot-2026-02-03-at-12.33.23.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14c1cf1a1b9f618afbd310460f3304dcd9ae6e5e8c1a3515774ca5ddf98d2531/KK-Social.gif" data-mid="245523901" border="0" src="https://freight.cargo.site/w/1000/i/14c1cf1a1b9f618afbd310460f3304dcd9ae6e5e8c1a3515774ca5ddf98d2531/KK-Social.gif" /><img width="2099" height="921" width_o="2099" height_o="921" data-src="https://freight.cargo.site/t/original/i/44a49e7917b98c95c1b1821725da22abcb7072b9a11ffb972d38394438716a85/KK-posts.png" data-mid="245523906" border="0" src="https://freight.cargo.site/w/1000/i/44a49e7917b98c95c1b1821725da22abcb7072b9a11ffb972d38394438716a85/KK-posts.png" /><img width="1480" height="1080" width_o="1480" height_o="1080" data-src="https://freight.cargo.site/t/original/i/010986b82aa384792f727b68a8e434d79d238c7a72af4d2b28e47d9aff0c2d86/Screenshot-2021-10-10-at-20.46.05.png" data-mid="245523905" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/010986b82aa384792f727b68a8e434d79d238c7a72af4d2b28e47d9aff0c2d86/Screenshot-2021-10-10-at-20.46.05.png" /> Special build OOH bakery: Glaze tank with freshly baked doughnuts <img width="1090" height="684" width_o="1090" height_o="684" data-src="https://freight.cargo.site/t/original/i/de7ee9e341fd441a0f4cb36f2765d4e6935310c032870215603364accaba3f3d/Screenshot-2021-10-10-at-20.34.48.png" data-mid="245523902" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/de7ee9e341fd441a0f4cb36f2765d4e6935310c032870215603364accaba3f3d/Screenshot-2021-10-10-at-20.34.48.png" /> NEXT︎ https://trepsandbex.cargo.site/The-Economist-2 Tue, 01 Oct 2024 20:50:25 +0000 Treps&Bex https://trepsandbex.cargo.site/The-Economist-2 Client/ The EconomistCampaign idea/ There’s more to itChannels/ DOOH/ YT/ Social/Digital/ RadioMarket/ USChallenge/ Show the uninitiated that there is more to The Economist than its name suggests.Solution/ With head-turning headlines, we surfaced the editorial content that would shift perceptions - articles that make unexpected connections and revealed the world in a new light. In each instance, we wrapped up with ‘There’s more to it’ - inviting people to satisfy thier curiosity and read on. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/060687a9ca2728a23004ab3f19dfda31d43f93c9ded3e4ff631fd1e38f113b48/Untitled-design-17.gif" data-mid="246202907" border="0" src="https://freight.cargo.site/w/1000/i/060687a9ca2728a23004ab3f19dfda31d43f93c9ded3e4ff631fd1e38f113b48/Untitled-design-17.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1075e774bb5d384a549904e878f76fee4824a8308b477519e0b0aa8baff74a8/Untitled-design-18.gif" data-mid="246202905" border="0" src="https://freight.cargo.site/w/1000/i/e1075e774bb5d384a549904e878f76fee4824a8308b477519e0b0aa8baff74a8/Untitled-design-18.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89b96b2fc649c360cade641271caa7d75858e2bb145ee4c94f1756df09f9d752/Untitled-design-14.gif" data-mid="246202906" border="0" src="https://freight.cargo.site/w/1000/i/89b96b2fc649c360cade641271caa7d75858e2bb145ee4c94f1756df09f9d752/Untitled-design-14.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ca96ec06c29038cd043994551586630de5fc67eddb6154d1ab1fff19e0a1dd0/Untitled-design-15.gif" data-mid="246202904" border="0" src="https://freight.cargo.site/w/1000/i/6ca96ec06c29038cd043994551586630de5fc67eddb6154d1ab1fff19e0a1dd0/Untitled-design-15.gif" />An editorial look and feel was developed using images to reflect each article and headline. A layered visual effect to represent depth and intrigue was created whilst working in harmony with the existing Economist iconic red and typeface.<img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a14bac779d12f85d2d99bdba1983d4ed825d378a210668e8fb97b11c479be722/Scene.gif" data-mid="246202903" border="0" src="https://freight.cargo.site/w/960/i/a14bac779d12f85d2d99bdba1983d4ed825d378a210668e8fb97b11c479be722/Scene.gif" />NEXT︎ https://trepsandbex.cargo.site/Virgin-Media-Stream Fri, 28 Jul 2023 14:43:22 +0000 Treps&Bex https://trepsandbex.cargo.site/Virgin-Media-Stream window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-132774705-1'); Client/ Virgin MediaCampaign idea/ Stream - broadband extensionChannels/ TV/ Radio Challenge/ Sell the superior broadband speeds of Virgin Media but align with the launch campaign for Stream - Virgin Media’s new, broadband TV service. Loudly and lyrically, the Stream campaign launched the new TV service using a massive disembodied mouth, voiced by UK Garage legend, MC Neat. &nbsp; Solution/ With an MC at hand, we were looking a gift horse in the mouth. What better vocal style to showcase Virgin Media’s lightning-fast speeds? We dabbled in writing rhymes and took the big-mouth energy into TV, radio and social. &nbsp; 20” TVC THE MAKING OF THE TVC - LIP SYNCED TO MC NEAT30” RADIO...With the ultrafast tees n cees.<img width="7016" height="4961" width_o="7016" height_o="4961" data-src="https://freight.cargo.site/t/original/i/328afc1cfad8fadb2ee400321911de791dae3bbee054c1ed0d76d9ea8bf34982/VIR01597-A0-Landscape-sRGB2.jpg" data-mid="244673540" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/328afc1cfad8fadb2ee400321911de791dae3bbee054c1ed0d76d9ea8bf34982/VIR01597-A0-Landscape-sRGB2.jpg" />INSTORE POSTER NEXT︎ https://trepsandbex.cargo.site/VOXI Tue, 12 May 2026 09:47:49 +0000 Treps&Bex https://trepsandbex.cargo.site/VOXI Client/ VOXICampaign idea/ Hook up, Cash in, Repeat.Channels/ Online/ SocialChallenge/&nbsp;Get more people to join the member-get-member scheme on VOXI Mobile, cheekily named ‘Friends with Benefits’.&nbsp; Solution/ We pushed Friends with Benefits into a polyamorous territory. We found that unlimited referrals were encouraged - meaning unlimited vouchers to share among your friends. Why stop at one referral when the more, the merrier?We adapted the lockup to evoke multiple friends and gave the look-and-feel a candid, playful vibe with group shots housed in a mobile-shaped graphic. <img width="1792" height="1066" width_o="1792" height_o="1066" data-src="https://freight.cargo.site/t/original/i/d5a010d8110eed788e300c23236edf8ddee63d327fe714e06460b3b37d4febb4/Screenshot-2026-04-11-at-21.26.05.png" data-mid="248179305" border="0" src="https://freight.cargo.site/w/1000/i/d5a010d8110eed788e300c23236edf8ddee63d327fe714e06460b3b37d4febb4/Screenshot-2026-04-11-at-21.26.05.png" /><img width="1824" height="1068" width_o="1824" height_o="1068" data-src="https://freight.cargo.site/t/original/i/4c8a3b95a7835b8153d20794820b08e1329eb010f8f5de5c79ccedbe9262b2ee/Screenshot-2026-04-11-at-19.03.27.png" data-mid="248179308" border="0" src="https://freight.cargo.site/w/1000/i/4c8a3b95a7835b8153d20794820b08e1329eb010f8f5de5c79ccedbe9262b2ee/Screenshot-2026-04-11-at-19.03.27.png" /><img width="1822" height="1064" width_o="1822" height_o="1064" data-src="https://freight.cargo.site/t/original/i/16047205a2abb0c2d64fb2424b9518676242c059bb5fe030ffaa3a262e3a2f04/Screenshot-2026-04-11-at-19.04.45.png" data-mid="248179309" border="0" src="https://freight.cargo.site/w/1000/i/16047205a2abb0c2d64fb2424b9518676242c059bb5fe030ffaa3a262e3a2f04/Screenshot-2026-04-11-at-19.04.45.png" /><img width="2682" height="1602" width_o="2682" height_o="1602" data-src="https://freight.cargo.site/t/original/i/c8da9392a8aca65a39eed7b74520b2e7cf51a05453d0df9238b7d3c52d62db9b/Screenshot-2026-04-11-at-21.29.38.png" data-mid="248179307" border="0" src="https://freight.cargo.site/w/1000/i/c8da9392a8aca65a39eed7b74520b2e7cf51a05453d0df9238b7d3c52d62db9b/Screenshot-2026-04-11-at-21.29.38.png" /><img width="2692" height="1596" width_o="2692" height_o="1596" data-src="https://freight.cargo.site/t/original/i/a5c2054f12263e0e2e89366bad479b9a69619f55cc6efaef736aba016174430d/Screenshot-2026-04-11-at-19.23.07.png" data-mid="248179310" border="0" src="https://freight.cargo.site/w/1000/i/a5c2054f12263e0e2e89366bad479b9a69619f55cc6efaef736aba016174430d/Screenshot-2026-04-11-at-19.23.07.png" /> NEXT︎ https://trepsandbex.cargo.site/Disney-Mickey-s-90th Fri, 12 Oct 2018 20:18:02 +0000 Treps&Bex https://trepsandbex.cargo.site/Disney-Mickey-s-90th Client/&nbsp;DisneyCampaign idea/ Mickey Mouse - The True OriginalChannels/&nbsp;Digital/ Instagram/ Facebook/ Email Challenge/Hot diggity dog! After fending off 67 agencies, we won the brief for Mickey Mouse’s 90th anniversary celebration. The challenge? To pay tribute to the cheeky chap Disney holds up as the ‘true original’. Solution/ In Walt’s words: ‘it was all started by a mouse’. So how better to celebrate Mickey than to help Disney fans unlock their creative potential too? We set fun, fan challenges that ultimately became the content for Mickey’s 90th celebration video. MOVE IT FOR MICKEY - AR DANCE OFFWe challenged fans to take on Mickey’s moves with five through-the-ages routines.By the magic of AR, you danced beside the legend himself. &nbsp; <img width="2620" height="1481" width_o="2620" height_o="1481" data-src="https://freight.cargo.site/t/original/i/917a8c51ef40a91643b7ce31e63218ec22ad1e7610102ee2ec6b47010b29ebae/Mickey-dance-screensx3-with-Neil_new.jpg" data-mid="42267017" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/917a8c51ef40a91643b7ce31e63218ec22ad1e7610102ee2ec6b47010b29ebae/Mickey-dance-screensx3-with-Neil_new.jpg" /> NEXT UP, USE YOUR MICKEYMAGINATIONWe asked fans to show their love for Mickey with our bespoke Instagram stickers, gifs and a blow-a-kiss Facebook lens. Tagged #Mickey90, all the fan contributions could be judged - and the most inventive added to&nbsp;Mickey’s anniversary mash-up video.&nbsp; <img width="775" height="1789" width_o="775" height_o="1789" data-src="https://freight.cargo.site/t/original/i/5da8a3912b1ed904266c506e6edc3d8781a323fd2b9fb5e4c0effbff2ae7f8ca/Moveitformickey-email_instagram-stickers1_cropped.jpg" data-mid="42268708" border="0" data-scale="91" src="https://freight.cargo.site/w/775/i/5da8a3912b1ed904266c506e6edc3d8781a323fd2b9fb5e4c0effbff2ae7f8ca/Moveitformickey-email_instagram-stickers1_cropped.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16416cffa5eb8f07141f909978189d74e59c0ab401ed9c2d069ca80fb438b128/PRX_PROJ014998_Mickey_HelterSkelter_SQUARE.gif" data-mid="42267355" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/16416cffa5eb8f07141f909978189d74e59c0ab401ed9c2d069ca80fb438b128/PRX_PROJ014998_Mickey_HelterSkelter_SQUARE.gif" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2d6c69597f1646b6eb868681ef53325eec135336d6ed7a8fbd235e5c43b0598/02_PRX_PROJ014998_FY18_Giphy_Punch_v0_02B.gif" data-mid="42268582" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/c2d6c69597f1646b6eb868681ef53325eec135336d6ed7a8fbd235e5c43b0598/02_PRX_PROJ014998_FY18_Giphy_Punch_v0_02B.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c544186734186a5860fc600478bf1cc85936171642baa4eae220453287cea250/01_PRX_PROJ014998_FY18_Giphy_BoatWhistle_v0_02.gif" data-mid="42268131" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/c544186734186a5860fc600478bf1cc85936171642baa4eae220453287cea250/01_PRX_PROJ014998_FY18_Giphy_BoatWhistle_v0_02.gif" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/83270a4f5cff31e38f9f6298ee4e3056b5b0d5cde63495d54861019f17c3ae7b/PRX_PROJ014998_Mickey_Giphy_Dance_Drum_SQUARE.gif" data-mid="42267357" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/83270a4f5cff31e38f9f6298ee4e3056b5b0d5cde63495d54861019f17c3ae7b/PRX_PROJ014998_Mickey_Giphy_Dance_Drum_SQUARE.gif" /> <img width="1917" height="954" width_o="1917" height_o="954" data-src="https://freight.cargo.site/t/original/i/a37f63fb1a450ce1f1c29c2c5c92428e2e93773a3b8cef8fbf2d9c535db7d881/Mickey-mash-up.jpg" data-mid="42790076" border="0" src="https://freight.cargo.site/w/1000/i/a37f63fb1a450ce1f1c29c2c5c92428e2e93773a3b8cef8fbf2d9c535db7d881/Mickey-mash-up.jpg" /> INSTAGRAM #MICKEY90 NEXT︎ https://trepsandbex.cargo.site/IKEA-Pride Tue, 09 Apr 2019 12:55:56 +0000 Treps&Bex https://trepsandbex.cargo.site/IKEA-Pride Client/ IKEAPITCH Campaign idea/ SKÅNDALChannels/ Digital/ Experiential/ In-store/ Print Pitch challenge/IKEA wanted to mark the Pride in London celebrations in line with its positioning of the ‘Wonderful Everyday’.Pitch solution/ A key pledge for Pride 2018 was ‘freedom to be visible’. So we decided to overhaul one IKEA’s most overlooked assets: stock shots in picture frames. Forget clichés. We wanted crowd-sourced photos from the LGBT+ community. We’d then roll out real-life products in a lasting show of pride... both wonderful and everyday. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e9bb7d13e1ee0296b798a2d40f8cd0a3f5a6fd8c10b9a2c9437b06de81010cc/Untitled-design-23.gif" data-mid="245726985" border="0" src="https://freight.cargo.site/w/1000/i/2e9bb7d13e1ee0296b798a2d40f8cd0a3f5a6fd8c10b9a2c9437b06de81010cc/Untitled-design-23.gif" /> <img width="2173" height="1740" width_o="2173" height_o="1740" data-src="https://freight.cargo.site/t/original/i/e5969941771741f19a01fb30d921e7b30c14c2fc53eefe7af6fba4d8451edff3/IKEA-ipad-rotated_cropped3.jpg" data-mid="245726983" border="0" src="https://freight.cargo.site/w/1000/i/e5969941771741f19a01fb30d921e7b30c14c2fc53eefe7af6fba4d8451edff3/IKEA-ipad-rotated_cropped3.jpg" /> <img width="2173" height="1740" width_o="2173" height_o="1740" data-src="https://freight.cargo.site/t/original/i/7a7b29aef59b845cdddc724931609067a205aeb79d3f2a468e3fa9a8c97f0f78/IKEA-ipad-rotated_cropped1.jpg" data-mid="39908530" border="0" src="https://freight.cargo.site/w/1000/i/7a7b29aef59b845cdddc724931609067a205aeb79d3f2a468e3fa9a8c97f0f78/IKEA-ipad-rotated_cropped1.jpg" /> <img width="2084" height="2073" width_o="2084" height_o="2073" data-src="https://freight.cargo.site/t/original/i/4797f71666bd878bb9f80d6b7c8682f7bd3bcb3d31cc5c3fee10d2b3bf229521/Ikea-Pride-email-in-mobile.jpg" data-mid="245726986" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4797f71666bd878bb9f80d6b7c8682f7bd3bcb3d31cc5c3fee10d2b3bf229521/Ikea-Pride-email-in-mobile.jpg" /><img width="2232" height="1410" width_o="2232" height_o="1410" data-src="https://freight.cargo.site/t/original/i/5ba4f0ca26467f1a5e9fb68a88edca0c52db0a30cb78fd3bbf1317a6934faeec/Ikea-shed-page.jpg" data-mid="245726987" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5ba4f0ca26467f1a5e9fb68a88edca0c52db0a30cb78fd3bbf1317a6934faeec/Ikea-shed-page.jpg" /><img width="2232" height="1638" width_o="2232" height_o="1638" data-src="https://freight.cargo.site/t/original/i/fdeafc5c03895b88d45097f5a5abdf1b46889b16d1ef0b22994deefa999411b1/Ikea-Pride-page-long_V6a.jpg" data-mid="245726984" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fdeafc5c03895b88d45097f5a5abdf1b46889b16d1ef0b22994deefa999411b1/Ikea-Pride-page-long_V6a.jpg" />&nbsp;&nbsp;&nbsp;NEXT︎ https://trepsandbex.cargo.site/The-Ocean-Agency Fri, 12 Oct 2018 20:18:10 +0000 Treps&Bex https://trepsandbex.cargo.site/The-Ocean-Agency window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-132774705-1'); Client/ The Ocean Agency and VulcanPITCH campaign idea/ Cry4CoralChannels/ Digital/ VR/ PrintPitch challenge/Coral is critically endangered. Our brief was to generate a groundswell of public pressure so policy-makers take action. Pitch-winning solution/We aimed to get the world talking - with a world-first voice petition. Instead of signatures, people could tag a voice note ‘cry4coral’ on our digital reef.&nbsp; IMMERSIVE VOICE PETITION <img width="1519" height="802" width_o="1519" height_o="802" data-src="https://freight.cargo.site/t/original/i/32074b77a0b66662c680d8943f6837ad317d369b41c75df0bdc307c16f81154d/Reef-phones.png" data-mid="248183851" border="0" src="https://freight.cargo.site/w/1000/i/32074b77a0b66662c680d8943f6837ad317d369b41c75df0bdc307c16f81154d/Reef-phones.png" /> HOW IT WORKS: ADD YOUR CRY BY TAGGING THE REEF <img width="2206" height="1186" width_o="2206" height_o="1186" data-src="https://freight.cargo.site/t/original/i/88e7f2197259e73e75f6f74f4de822d6351b9fa16d5a69b2190eec410cf328bf/Screenshot-2026-05-12-at-11.40.04.png" data-mid="248183591" border="0" src="https://freight.cargo.site/w/1000/i/88e7f2197259e73e75f6f74f4de822d6351b9fa16d5a69b2190eec410cf328bf/Screenshot-2026-05-12-at-11.40.04.png" /> AWARENESS POSTER <img width="984" height="436" width_o="984" height_o="436" data-src="https://freight.cargo.site/t/original/i/c66bfd40ffafea9b0d07fd3ddec9891cbadc004f17167a813a69f11ec28a0509/Coral-DOOH2.jpg" data-mid="40478780" border="0" src="https://freight.cargo.site/w/984/i/c66bfd40ffafea9b0d07fd3ddec9891cbadc004f17167a813a69f11ec28a0509/Coral-DOOH2.jpg" /> <img width="986" height="433" width_o="986" height_o="433" data-src="https://freight.cargo.site/t/original/i/de3765c481f20cdf224370ca41a5cb22981fbea6e550eb1e2e1159b907b96bfb/Coral-DOOH1.jpg" data-mid="40478779" border="0" src="https://freight.cargo.site/w/986/i/de3765c481f20cdf224370ca41a5cb22981fbea6e550eb1e2e1159b907b96bfb/Coral-DOOH1.jpg" /> DIGITAL OOHOur interactive billboard generates a unique voice signature when you say your cry4coral. These can be tagged on the digital reef and shared socially. &nbsp; <img width="2042" height="1118" width_o="2042" height_o="1118" data-src="https://freight.cargo.site/t/original/i/babb3dab6e57152dd026bd9ea6d43689a45599adb1b003353e01d892469795ac/Screenshot-2026-05-12-at-11.58.59.png" data-mid="248183802" border="0" src="https://freight.cargo.site/w/1000/i/babb3dab6e57152dd026bd9ea6d43689a45599adb1b003353e01d892469795ac/Screenshot-2026-05-12-at-11.58.59.png" /> FORTNITE - THE FIGHT FOR SURVIVAL To reach the generation most likely to witness the extinction of coral, we’ll create a reef on Fortnite. Gamers can use their headsets to leave a cry4coral and earn a shield potion. FROM PITCH WIN TO REAL WORLD: VR EXPERIENCE On the strength of our pitch work, we were awarded a brief for a key climate conference. We created a VR film to inspire delegates to commit to targets for 2020 that could save coral. Using the idea of 2020 vision, we revealed the unseen consequences of coral extinction.&nbsp; NEXT︎ https://trepsandbex.cargo.site/Virgin-Media-SOTS Wed, 03 Apr 2024 11:43:35 +0000 Treps&Bex https://trepsandbex.cargo.site/Virgin-Media-SOTS Client/ Virgin MediaCampaign idea/ Save of the SeasonChannels/ TVC/Press/DOOH/ Social/ DigitalChallenge/ Create a campaign that shouts about Virgin Media’s TV Sports bundle in the run up to the Premier League season. Using MC Neat as the brand voice, we wrapped up this great value TV deal as the ‘Save of the Season’, writing a rap to big it up.&nbsp;20” TVC<img width="1736" height="1020" width_o="1736" height_o="1020" data-src="https://freight.cargo.site/t/original/i/94a116b6b886a00cc6a65b5bcbb91aeaa39c2ccaaba0cadff9a5f02d6ce71752/VM-store-SOTS_V2.jpg" data-mid="248179652" border="0" src="https://freight.cargo.site/w/1000/i/94a116b6b886a00cc6a65b5bcbb91aeaa39c2ccaaba0cadff9a5f02d6ce71752/VM-store-SOTS_V2.jpg" />Instore Retail PosterNEXT︎ https://trepsandbex.cargo.site/Guinness Tue, 06 Oct 2020 16:27:58 +0000 Treps&Bex https://trepsandbex.cargo.site/Guinness Client/ GuinnessCampaign idea/ Pure PoetryChannels/ 20” TVC Challenge/As Ireland prepared to emerge from Covid pub closures, Guinness wanted to give people a little refresher. &nbsp; Solution/We made a mesmerising edit from macro shots of the iconic Guinness liquid. The poetry of the dark, surging depths gave maximum crave; stirring a thirst for that long-awaited pint at the local.&nbsp; &nbsp; <img width="1278" height="707" width_o="1278" height_o="707" data-src="https://freight.cargo.site/t/original/i/4198155465ee496e870a4d698c0b9917ea723df2d8cc2a82afda49c4ec3b3f32/Screen-Shot-2020-10-17-at-18.57.30.png" data-mid="85883758" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4198155465ee496e870a4d698c0b9917ea723df2d8cc2a82afda49c4ec3b3f32/Screen-Shot-2020-10-17-at-18.57.30.png" /> NEXT︎