Client/ Aviva Wealth
Campaign idea/ The right pieces
Role/ Idea conception, copy/art direction
(minus final production)
Channels/ TVC/Print/Digital/Radio
Campaign idea/ The right pieces
Role/ Idea conception, copy/art direction
(minus final production)
Channels/ TVC/Print/Digital/Radio
Challenge/
Aviva were launching their new ‘Wealth’ app that allowed users to see all their finances in just one place - savings products, investments and pensions.
Building on the ‘making it click’ brand campaign, we needed to demonstrate how easy the app made it to see your financial goals now and in the future.
Solution/ We visualised the benefit of using the one-stop app, by bringing to life one families journey and the realisation of one of their long-term money goals, that kitchen island, clicking into place.
Aviva were launching their new ‘Wealth’ app that allowed users to see all their finances in just one place - savings products, investments and pensions.
Building on the ‘making it click’ brand campaign, we needed to demonstrate how easy the app made it to see your financial goals now and in the future.
Solution/ We visualised the benefit of using the one-stop app, by bringing to life one families journey and the realisation of one of their long-term money goals, that kitchen island, clicking into place.