Work — Treps&Bex

ABOUT/CONTACT

WORK/

PITCH WINS/

AWARD S/

^{Client/ Medela hands-free
Campaign idea/}^{This is real Mamatech}^{Channels/ Concept pitch for global comms - Print/OOH/Digital/Social}

^{Challenge/

Create an holistic global communication idea and launch toolkit for the roll-out of the new Freestyle hands-free breast pump - with a new, innovative hands-free, in-bra breast milk collection system.}

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^{Client/ The Rolling Stones
Campaign idea/Wear It Loud}^{Channels/ Pre-launch campaign in Cannes
Launch campaign UK & Germany - Print/Instore/Online/Social}
^{Audience: Gen Z}

^{Challenge/

Create a high-end brand for The Rolling Stones’ first-ever fragrance line, avoiding the iconic tongue emblem.}

^{Solution/ We took visual and tonal inspiration from the infamous Beggars Banquet album to create Subversive Scents; a fragrance brand that evokes the rock 'n' roll spirit of The Stones in their prime.

Results: A critical and commercial success, the limited edition run sold out online and at the Carnaby Street store in hours. The range has been picked up by major retailers like Debenhams, Wallis and The Perfume Shop.}

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^{Client/ Lynx
Campaign idea/Forged in Finland
Channels/ YouTube/ Digital/ Social /CRM}

^{Challenge/
Launch cult Finnish snowmobile brand, Lynx, in North America.}

^{Solution/
We told Lynx’s origin story: forged in a land of extremes; built for the fiercest trails; keen to get its teeth into North American snow. Using ambassadors, we demonstrated the sheer grit that makes a Lynx rider. At peak hype, we unveiled the sled line-up in a live launch online.}

^{SOCIAL TEASE}

LIVE LAUNCH ON SOCIAL + PRODUCT DEMOS

#ThisIsSisu
Social series

Sisu - a Finnish word that defines Lynx riders, but has no direct translation.

So we defined it not in words, but actions - initiating our ambassadors with sisu challenges. Through UGC, we encouraged new Lynx fans to demonstrate sisu too.

_{AMBASSADOR CONTENT AND MERCH
We gave our ambassadors hydrophobic slogan tee for their first LYNX snowmobile ride. If you break a sweat, the t-shirt reveals ‘WE ARE LYNX’ - proving that Lynx riders go hard. Later, we sold the tees online.}

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^{Client/ Virgin Atlantic
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit}

^{Challenge/
Virgin Atlantic was launching three new economy seats:

Light,
Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.

Solution/
Economy is often like-it-or-lump-it travel. But we said ‘be choosy’, because on Virgin, you now got to pick your perks and price by choosing from a Light, Classic or Delight seat. Our campaign put a new class of empowered flyers centre stage. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides, served by three new ways to fly.}

^{OOH - 48 Sheet}

^{OOH - 48 Sheet}

PRESS ADS

IN-FLIGHT MAGAZINE

DIGITAL OOH

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^{Client/ Kripsy Kreme
Campaign idea/Oh My Glaze.

Krispy Kreme is back.
Channels/ OOH/Digital/ Social}

^{Pitch challenge/

Post-lockdown, how do we get people to recently reopened Krispy Kreme stores?}

^{Solution/
We rekindled mouth-watering memories of Krispy Kreme’s sweet, sticky, original glaze - a taste sensation you can’t find anywhere else.}

^{With glazed expressions of post-doughnut bliss, we suggested that the words on everyone’s lips would soon be: Oh. My. Glaze.}

^{Special build OOH bakery:
Glaze tank with freshly baked doughnuts}

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