Client/ Virgin Atlantic
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit
Challenge/
Virgin Atlantic was launching three new economy seats:
Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.
Solution/
Too often, economy is like-it-or-lump-it travel. But we said ‘be choosy’. Why? Because on Virgin, you not only enjoy a better class of economy flight, you get to pick the perks and price. Our campaign championed the choosy ones: savvy flyers taking a seat with swagger. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides - served by three new ways to fly.
Virgin Atlantic was launching three new economy seats:
Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.
Solution/
Too often, economy is like-it-or-lump-it travel. But we said ‘be choosy’. Why? Because on Virgin, you not only enjoy a better class of economy flight, you get to pick the perks and price. Our campaign championed the choosy ones: savvy flyers taking a seat with swagger. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides - served by three new ways to fly.
OOH - 48 Sheet
OOH - 48 Sheet
PRESS ADS
IN-FLIGHT MAGAZINEDIGITAL OOH
Client/ Sonicare pitch
Campaign idea/ Feels as good as it sounds
Channels/ TVC/Print/OOH/Product Demos
Campaign idea/ Feels as good as it sounds
Channels/ TVC/Print/OOH/Product Demos
Challenge/
Show that Sonicare revolutionises brushing. Create a global idea that makes people question the status quo and see why ultrasonic cleaning is superior.
Solution/ Feels as good as it sounds.
Leaning into the world of ASMR, we created a sensorial campaign that brought to life the magic of cleaning with sonic waves - from the hushed tones of the brush to the gentle power of the microbubbles.
Show that Sonicare revolutionises brushing. Create a global idea that makes people question the status quo and see why ultrasonic cleaning is superior.
Solution/ Feels as good as it sounds.
Leaning into the world of ASMR, we created a sensorial campaign that brought to life the magic of cleaning with sonic waves - from the hushed tones of the brush to the gentle power of the microbubbles.
Client/ Kripsy Kreme
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-Covid, how do we get people flooding back to recently reopened Krispy Kreme stores?
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-Covid, how do we get people flooding back to recently reopened Krispy Kreme stores?
Solution/
We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.
From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.
We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.
From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.
Campaign key visual
Social
Special build OOH: glaze tank with freshly baked doughnuts
Client/ Aviva Wealth
Campaign idea/ The right pieces
Role/ Idea conception, copy/art direction
(minus final production)
Channels/ TVC/Print/Digital/Radio
Campaign idea/ The right pieces
Role/ Idea conception, copy/art direction
(minus final production)
Channels/ TVC/Print/Digital/Radio
Challenge/
Aviva were launching their new ‘Wealth’ app that allowed users to see all their finances in just one place - savings products, investments and pensions.
Building on the ‘making it click’ brand campaign, we needed to demonstrate how easy the app made it to see your financial goals now and in the future.
Solution/ We visualised the benefit of using the one-stop app, by bringing to life one families journey and the realisation of one of their long-term money goals, that kitchen island, clicking into place.
Aviva were launching their new ‘Wealth’ app that allowed users to see all their finances in just one place - savings products, investments and pensions.
Building on the ‘making it click’ brand campaign, we needed to demonstrate how easy the app made it to see your financial goals now and in the future.
Solution/ We visualised the benefit of using the one-stop app, by bringing to life one families journey and the realisation of one of their long-term money goals, that kitchen island, clicking into place.
Client/ Guinness
Campaign idea/ Pure Poetry
Channels/ 20” TVC
Campaign idea/ Pure Poetry
Channels/ 20” TVC
Challenge/
As Ireland prepared to emerge from Covid pub closures, Guinness wanted to give people a little refresher.
Solution/
We made a mesmerising edit from macro shots of the iconic Guinness liquid. The poetry of the dark, surging depths gave maximum crave; stirring a thirst for that long-awaited pint at the local.
As Ireland prepared to emerge from Covid pub closures, Guinness wanted to give people a little refresher.
Solution/
We made a mesmerising edit from macro shots of the iconic Guinness liquid. The poetry of the dark, surging depths gave maximum crave; stirring a thirst for that long-awaited pint at the local.
