Client/ Virgin Atlantic
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit
Challenge/
Virgin Atlantic was launching three new economy seats:
Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.
Solution/
Too often, economy is like-it-or-lump-it travel. But we said ‘be choosy’. Why? Because on Virgin, you not only enjoy a better class of economy flight, you get to pick the perks and price. Our campaign championed the choosy ones: savvy flyers taking a seat with swagger. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides - served by three new ways to fly.
Virgin Atlantic was launching three new economy seats:
Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.
Solution/
Too often, economy is like-it-or-lump-it travel. But we said ‘be choosy’. Why? Because on Virgin, you not only enjoy a better class of economy flight, you get to pick the perks and price. Our campaign championed the choosy ones: savvy flyers taking a seat with swagger. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides - served by three new ways to fly.
OOH - 48 Sheet
OOH - 48 Sheet
PRESS ADS
IN-FLIGHT MAGAZINEDIGITAL OOH
Client/ Kripsy Kreme
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-lockdown, how do we get people flooding back to Krispy Kreme stores that are now open for business?
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-lockdown, how do we get people flooding back to Krispy Kreme stores that are now open for business?
Solution/
We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.
From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.
We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.
From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.
Special build OOH bakery:
Glaze tank with freshly baked doughnuts
Client/ Guinness
Campaign idea/ Pure Poetry
Channels/ 20” TVC
Campaign idea/ Pure Poetry
Channels/ 20” TVC
Challenge/
As Ireland prepared to emerge from Covid pub closures, Guinness wanted to give people a little refresher.
Solution/
We made a mesmerising edit from macro shots of the iconic Guinness liquid. The poetry of the dark, surging depths gave maximum crave; stirring a thirst for that long-awaited pint at the local.
As Ireland prepared to emerge from Covid pub closures, Guinness wanted to give people a little refresher.
Solution/
We made a mesmerising edit from macro shots of the iconic Guinness liquid. The poetry of the dark, surging depths gave maximum crave; stirring a thirst for that long-awaited pint at the local.
Client/ Virgin Media
Campaign idea/ Stream - broadband extension
Channels/ TV/ Radio
Challenge/ Sell the superior broadband speeds of Virgin Media but align with the launch campaign for Stream - Virgin Media’s new, broadband TV service. Loudly and lyrically, the Stream campaign launched the new TV service using a massive disembodied mouth, voiced by UK Garage legend, MC Neat.
Campaign idea/ Stream - broadband extension
Channels/ TV/ Radio
Challenge/ Sell the superior broadband speeds of Virgin Media but align with the launch campaign for Stream - Virgin Media’s new, broadband TV service. Loudly and lyrically, the Stream campaign launched the new TV service using a massive disembodied mouth, voiced by UK Garage legend, MC Neat.
Solution/ With an MC at hand, we were looking a gift horse in the mouth. What better vocal style to showcase Virgin Media’s lightning-fast speeds? We dabbled in writing rhymes and took the big-mouth energy into TV, radio and social.
20” TVC
THE MAKING OF THE TVC - LIP SYNCED TO MC NEAT
30” RADIO...With the ultrafast tees n cees.
INSTORE POSTERClient/ Disney
Campaign idea/ Mickey Mouse - The True Original
Channels/ Digital/ Instagram/ Facebook/ Email
Challenge/
Hot diggity dog! After fending off 67 agencies, we won the brief for Mickey Mouse’s 90th anniversary celebration. The challenge? To pay tribute to the cheeky chap Disney holds up as the ‘true original’.
Solution/
In Walt’s words: ‘it was all started by a mouse’. So how better to celebrate Mickey than to help Disney fans unlock their creative potential too? We set fun, fan challenges that ultimately became the content for Mickey’s 90th celebration video.
MOVE IT FOR MICKEY - AR DANCE OFF
We challenged fans to take on Mickey’s moves with five through-the-ages routines.
By the magic of AR, you danced beside the legend himself.
By the magic of AR, you danced beside the legend himself.
NEXT UP, USE YOUR MICKEYMAGINATION
We asked fans to show their love for Mickey with our bespoke Instagram stickers, gifs and a blow-a-kiss Facebook lens.
Tagged #Mickey90, all the fan contributions could be judged - and the most inventive added to Mickey’s anniversary
mash-up video.
Tagged #Mickey90, all the fan contributions could be judged - and the most inventive added to Mickey’s anniversary
mash-up video.
INSTAGRAM #MICKEY90