Client/ Virgin Atlantic
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit
Challenge/
Virgin Atlantic was launching three new economy seats:
Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.
Solution/
Too often, economy is like-it-or-lump-it travel. But we said ‘be choosy’. Why? Because on Virgin, you not only enjoy a better class of economy flight, you get to pick the perks and price. Our campaign championed the choosy ones: savvy flyers taking a seat with swagger. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides - served by three new ways to fly.
Virgin Atlantic was launching three new economy seats:
Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.
Solution/
Too often, economy is like-it-or-lump-it travel. But we said ‘be choosy’. Why? Because on Virgin, you not only enjoy a better class of economy flight, you get to pick the perks and price. Our campaign championed the choosy ones: savvy flyers taking a seat with swagger. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides - served by three new ways to fly.
OOH - 48 Sheet
OOH - 48 Sheet
PRESS ADS
IN-FLIGHT MAGAZINEDIGITAL OOH
Client/ Kripsy Kreme
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-lockdown, how do we get people flooding back to Krispy Kreme stores that are now open for business?
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-lockdown, how do we get people flooding back to Krispy Kreme stores that are now open for business?
Solution/
We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.
From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.
We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.
From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.
Special build OOH bakery:
Glaze tank with freshly baked doughnuts
Client/ The Economist
Campaign idea/ There’s more to it
Channels/ DOOH/ YT/ Social/Digital/ Radio
Market/ US
Challenge/
Show the uninitiated that there is more to The Economist than its name suggests.
Campaign idea/ There’s more to it
Channels/ DOOH/ YT/ Social/Digital/ Radio
Market/ US
Challenge/
Show the uninitiated that there is more to The Economist than its name suggests.
Solution/ With head-turning headlines, we surfaced the editorial content that would shift perceptions - articles that make unexpected connections and revealed the world in a new light. In each instance, we wrapped up with ‘There’s more to it’ - inviting people to satisfy thier curiosity and read on.
An editorial look and feel was developed using images to reflect each article and headline. A layered visual effect to represent depth and intrigue was created whilst working in harmony with the existing Economist iconic red and typeface.
Client/ Virgin Media
Campaign idea/ Stream - broadband extension
Channels/ TV/ Radio
Challenge/ Sell the superior broadband speeds of Virgin Media but align with the launch campaign for Stream - Virgin Media’s new, broadband TV service. Loudly and lyrically, the Stream campaign launched the new TV service using a massive disembodied mouth, voiced by UK Garage legend, MC Neat.
Campaign idea/ Stream - broadband extension
Channels/ TV/ Radio
Challenge/ Sell the superior broadband speeds of Virgin Media but align with the launch campaign for Stream - Virgin Media’s new, broadband TV service. Loudly and lyrically, the Stream campaign launched the new TV service using a massive disembodied mouth, voiced by UK Garage legend, MC Neat.
Solution/ With an MC at hand, we were looking a gift horse in the mouth. What better vocal style to showcase Virgin Media’s lightning-fast speeds? We dabbled in writing rhymes and took the big-mouth energy into TV, radio and social.
20” TVC
THE MAKING OF THE TVC - LIP SYNCED TO MC NEAT
30” RADIO...With the ultrafast tees n cees.
INSTORE POSTERClient/ VOXI
Campaign idea/ Hook up, Cash in, Repeat.
Channels/ Online/ Social
Campaign idea/ Hook up, Cash in, Repeat.
Channels/ Online/ Social
Challenge/
Get more people to join the member-get-member scheme on VOXI Mobile, cheekily named ‘Friends with Benefits’.
Get more people to join the member-get-member scheme on VOXI Mobile, cheekily named ‘Friends with Benefits’.
Solution/ We pushed Friends with Benefits into a polyamorous territory. We found that unlimited referrals were encouraged - meaning unlimited vouchers to share among your friends. Why stop at one referral when the more, the merrier?
We adapted the lockup to evoke multiple friends and gave the look-and-feel a candid, playful vibe with group shots housed in a mobile-shaped graphic.
We adapted the lockup to evoke multiple friends and gave the look-and-feel a candid, playful vibe with group shots housed in a mobile-shaped graphic.
