BT Broadband — Treps&Bex

^{Client/ BT
Campaign idea/ Beyond Broadband
Channels/ TVC/ Press/ Radio/ Digital/ Social}

^{Challenge/
BT Broadband is an above-average package but, its prices are above average too. To win over consumers, BT wanted to pitch its all-round great quality.

Solution/
Fast. Safe. Strong. These three qualities made BT broadband greater than the sum of its parts: ‘Beyond Broadband’. We brought this to life by showing broadband as the animating force for everything you love - from gaming to streaming and social sharing. All in, it’s great value for money.}

^{30’ TVC}

^PRESS

^{Client/ BT
Campaign idea/ Lowest ever price
Channels/ TVC/Radio/Press/Digital/Social}

^{Challenge/
Launch the BT Broadband January Sale

Solution/ Using kinetic type we dramatised the merits of BT broadband, hammering home the incredible value on offer.}

^{40’ TVC}

^{Client/ BT
Campaign idea/ Tactical ads
Channels/ Press}

^{Challenge/
BT wanted a batch of ready-to-go tactical ads to unpack the benefits of flexible new BT TV; BT Tech Experts and its 4G back-up hub. They also fancied stoking a little friendly rivalry with their competitors.

Solution/
We created a bank of press ads playing with BT’s new tone and brand look.}

^{Brief 1: BT TV allowed flexible turning on and off of programmes.}

^{Brief 2: Tech experts - convenience}

^{Brief 3: Smart hub - reliability}

^NEXT︎