Client/ Stephen Hendry’s Cue Tips
Campaign idea/ Après Baize
Channels/ Social/Digital/Apparel
Challenge/ Strengthen Cue Tips’ appeal to a new generation of fans while reinforcing its position as the modern face of snooker.
Campaign idea/ Après Baize
Channels/ Social/Digital/Apparel
Challenge/ Strengthen Cue Tips’ appeal to a new generation of fans while reinforcing its position as the modern face of snooker.
Solution/We developed limited-edition merch drops throughout the year; Après Baize as the winter collection.
Taking cues from premium sportswear and juxtaposing snooker with aspirational snowsports culture, our range elevated the brand beyond the baize table.
The results/The collection resonated with the snooker community and drove high traffic through social, with strong demand and a sell-out Christmas.
Taking cues from premium sportswear and juxtaposing snooker with aspirational snowsports culture, our range elevated the brand beyond the baize table.
The results/The collection resonated with the snooker community and drove high traffic through social, with strong demand and a sell-out Christmas.
