Client/ Disney
Campaign idea/ Mickey Mouse - The True Original
Channels/ Digital/ Social/ Email
Campaign idea/ Mickey Mouse - The True Original
Channels/ Digital/ Social/ Email
Challenge/
Find a fitting way to pay tribute to Disney’s true original, Mickey Mouse, for his 90th anniversary.
Solution/
In Walt’s words: ‘it was all started by a mouse’. So how better to celebrate Mickey than to spark the creativity and originality of his fans? We set challenges to build an epic, fan-made celebration video for Mickey’s 90th.
Find a fitting way to pay tribute to Disney’s true original, Mickey Mouse, for his 90th anniversary.
Solution/
In Walt’s words: ‘it was all started by a mouse’. So how better to celebrate Mickey than to spark the creativity and originality of his fans? We set challenges to build an epic, fan-made celebration video for Mickey’s 90th.
We challenged fans to master Mickey’s moves with through-the-ages routines. AR tech let you dance beside the legend himself.
We asked fans to show their love for Mickey with bespoke Instagram stickers, gifs and a blow-a-kiss Facebook lens. Tagged #Mickey90, all the fan contributions could be judged - and the most inventive added to Mickey’s anniversary mash-up video.
INSTAGRAM #MICKEY90