Client/ Disney
Campaign idea/ Mickey Mouse - The True Original
Channels/ Digital/ Instagram/ Facebook/ Email
Challenge/
Hot diggity dog! After fending off 67 agencies, we won the brief for Mickey Mouse’s 90th anniversary celebration. The challenge? To pay tribute to the cheeky chap Disney holds up as the ‘true original’.
Solution/
In Walt’s words: ‘it was all started by a mouse’. So what better way to celebrate Mickey than to help his fans unlock their creative potential too? We set fun, fan challenges that ultimately made the content for Mickey’s 90th celebration video.
MOVE IT FOR MICKEY - AR DANCE OFF
We challenged fans to take on Mickey’s moves with five through-the-ages routines.
By the magic of AR, you danced beside the legend himself.
By the magic of AR, you danced beside the legend himself.
NEXT UP, USE YOUR MICKEYMAGINATION
We asked fans to show their love for Mickey with our bespoke Instagram stickers, gifs and a blow-a-kiss Facebook lens.
Tagged #Mickey90, all the fan contributions could be judged - and the most inventive added to Mickey’s anniversary
mash-up video.
Tagged #Mickey90, all the fan contributions could be judged - and the most inventive added to Mickey’s anniversary
mash-up video.
INSTAGRAM #MICKEY90