Client/ IBIS Music

Campaign idea/
Music Sounds Better With You

Channels/
Instagram and TikTok
Challenge/Create a content toolkit to guide local markets and production agencies using social native features. Create scalable content across bronze, silver and gold production levels.

Solution/
We developed content ideas to build excitement and social engagement around the European IBIS Music Tour, while naturally highlighting the IBIS hotel experience and rooms in an authentic way.