Client/ Impulse
Campaign idea/ New Designer Fragrances
Channels/ TV Idents/ Social
Our role: Concept/ Pitch Presentation/ Art Direction/ Script Writing/ Recording VO/ Comissioning Soundtrack/ Directing Production Company (Art & Graft)
Campaign idea/ New Designer Fragrances
Channels/ TV Idents/ Social
Our role: Concept/ Pitch Presentation/ Art Direction/ Script Writing/ Recording VO/ Comissioning Soundtrack/ Directing Production Company (Art & Graft)
Challenge/
Keen to shed its teen rep, Impulse revamped its range with the help of expert perfumers. We had to land the sophisticated transformation.
Solution/
In idents for Hollyoaks, we used the vernacular of premium perfumes and elegantly evoked the new elements in each fragrance.
Keen to shed its teen rep, Impulse revamped its range with the help of expert perfumers. We had to land the sophisticated transformation.
Solution/
In idents for Hollyoaks, we used the vernacular of premium perfumes and elegantly evoked the new elements in each fragrance.
PHASE 1 IDENTS/ Launch
10/15 secs
PHASE 2 IDENTS/ Refresh
15/10 secs
Impulse Social