Jelly Belly/ Pitch — Treps&Bex

^{Client/ Jelly Belly
PITCH campaign idea/

The Mouth Boggles
Channels/ Press/ OOH/

Digital/ Shopper}

^{Pitch challenge/
Give shoppers a reason to pick up Jelly Belly beans with the launch of a new ‘grab-bag’.

Pitch solution/
We observed that people love to invent their own flavours by eating two or more beans at once. So we showed the mouth-boggling possibilities with mind-bending visuals of hybrid foods.}