Client/ Jelly Belly
PITCH campaign idea/ The Mouth Boggles
Channels/ Press/ OOH/ Digital/ Shopper
Pitch challenge/
We needed to give household shoppers a reason to pick up Jelly Belly beans with the launch of a new ‘grab-bag’ format in supermarkets.
Pitch solution/
We observed that people love to make their own peculiar pairings of Jelly Belly beans. Creating psychedelic hybrid fruits, we showed the mouth-boggling flavour combinations waiting to tickle your taste buds.
PARTNERSHIP/ LIMITED EDITION FLAVOUR WITH HESTON BLUMENTHAL
/MOUTH BOGGLING BAG DESIGN
Client/ Jelly Belly
PITCH campaign idea/ Fairytale Jelly Beans
Channels/ OOH/ Press/ Shopper
PITCH campaign idea/ Fairytale Jelly Beans
Channels/ OOH/ Press/ Shopper
Pitch challenge/
We needed to give household shoppers a reason
to pick up Jelly Belly beans with the launch of a new ‘grab-bag’ format in supermarkets.
Pitch solution/
Our audience was broadly female. In this route, we zeroed in on the inconceivable calorie count to reframe Jelly Belly beans as
a guilt-free impulse-buy. Each bean weighs in at a mere four calories, yet the flavours are sensational. Such magical properties gave rise to our idea.
We needed to give household shoppers a reason
to pick up Jelly Belly beans with the launch of a new ‘grab-bag’ format in supermarkets.
Pitch solution/
Our audience was broadly female. In this route, we zeroed in on the inconceivable calorie count to reframe Jelly Belly beans as
a guilt-free impulse-buy. Each bean weighs in at a mere four calories, yet the flavours are sensational. Such magical properties gave rise to our idea.
PRESS ADS
