Client/ Kripsy Kreme
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-lockdown, how do we get people flooding back to Krispy Kreme stores that are now open for business?
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-lockdown, how do we get people flooding back to Krispy Kreme stores that are now open for business?
Solution/
We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.
From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.
We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.
From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.
Special build OOH bakery:
Glaze tank with freshly baked doughnuts
