Client/ Kripsy Kreme
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-lockdown, how do we get people to recently reopened Krispy Kreme stores?
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-lockdown, how do we get people to recently reopened Krispy Kreme stores?
Solution/
We rekindled mouth-watering memories of Krispy Kreme’s sweet, sticky, original glaze - a taste sensation you can’t find anywhere else.
With glazed expressions of post-doughnut bliss, we suggested that the words on everyone’s lips would soon be: Oh. My. Glaze.
We rekindled mouth-watering memories of Krispy Kreme’s sweet, sticky, original glaze - a taste sensation you can’t find anywhere else.
With glazed expressions of post-doughnut bliss, we suggested that the words on everyone’s lips would soon be: Oh. My. Glaze.
Special build OOH bakery:
Glaze tank with freshly baked doughnuts
