Client/ Kripsy Kreme
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-Covid, how do we get people flooding back to recently reopened Krispy Kreme stores?
Campaign idea/Oh My Glaze.
Krispy Kreme is back.
Channels/ OOH/Digital/ Social
Pitch challenge/
Post-Covid, how do we get people flooding back to recently reopened Krispy Kreme stores?
Solution/
We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.
From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.
We set out to rekindle mouth-watering memories of Krispy Kremes with that most jaw-dropping, inimitable quality of all: the original glaze.
From glazed expressions of post-doughnut bliss to screen-lickable visuals, we reminded people of the pleasure in store - summed up in one awestruck statement: Oh. My. Glaze.
Campaign key visual
Social
Special build OOH: glaze tank with freshly baked doughnuts
