Client/ Laithwaites
Campaign idea/ Go Rogue
Channels/ Press/OOH/Social/On pack
Challenge/ Create a brand platform that lands why Laithwaites is an unconventional wine merchant - not hidebound by the rules and ready to pop the pomposity that often accompanies good wine.
Campaign idea/ Go Rogue
Channels/ Press/OOH/Social/On pack
Challenge/ Create a brand platform that lands why Laithwaites is an unconventional wine merchant - not hidebound by the rules and ready to pop the pomposity that often accompanies good wine.
Solution/ Go rogue
We started with founder, Tony Laithwaite. Early on, Tony’s maverick moves as a wine merchant laid the groundwork for a new breed of wine appreciation. We told of his roguish flair and celebrated the many ways Laithwaites continues to defy convention today - ripe for wine lovers with a taste for doing things differently.
We started with founder, Tony Laithwaite. Early on, Tony’s maverick moves as a wine merchant laid the groundwork for a new breed of wine appreciation. We told of his roguish flair and celebrated the many ways Laithwaites continues to defy convention today - ripe for wine lovers with a taste for doing things differently.
MANIFESTOMOOD FILM
