Client/ Laithwaites
Campaign idea/ Go Rogue
Channels/ Press/OOH/Social/On pack
Challenge/ Create a brand platform that frames Laithwaites as a wine merchant that defies convention.
Campaign idea/ Go Rogue
Channels/ Press/OOH/Social/On pack
Challenge/ Create a brand platform that frames Laithwaites as a wine merchant that defies convention.
Solution/ Go rogue
We started with founder, Tony Laithwaite. Building the business from the terroir up, Tony made many a maverick move. We celebrated his roguish flair and showed how Laithwaites is made for a new breed of wine lover, in heart and soul.
We started with founder, Tony Laithwaite. Building the business from the terroir up, Tony made many a maverick move. We celebrated his roguish flair and showed how Laithwaites is made for a new breed of wine lover, in heart and soul.
MANIFESTOMOOD FILM
