Client/ Lynx
Campaign idea/Forged in Finland
Channels/ YouTube/ Digital/ Social /CRM
Campaign idea/Forged in Finland
Channels/ YouTube/ Digital/ Social /CRM
Challenge/
Launch cult Finnish snowmobile brand, Lynx, in North America.
Solution/
We had to prove our mettle on foreign snow. So we told Lynx’s origin story: forged in a land of extremes; engineered for the fiercest trails; ready to break new ground. Using ambassadors, we brought to life the unswerving drive that makes Lynx riders a cut above. At peak hype, we unveiled the 2022 sled line-up in a live launch online.
Launch cult Finnish snowmobile brand, Lynx, in North America.
Solution/
We had to prove our mettle on foreign snow. So we told Lynx’s origin story: forged in a land of extremes; engineered for the fiercest trails; ready to break new ground. Using ambassadors, we brought to life the unswerving drive that makes Lynx riders a cut above. At peak hype, we unveiled the 2022 sled line-up in a live launch online.
PRODUCT DEMO - RAVE RE
PRODUCT DEMO - BOONDOCKER
SISU SOCIAL
In social we built a community, establishing what makes our riders different: the quality of ‘sisu".
This Finnish word has no exact translation, so we explained it wordlessly: with actions, expressions
and feats of grit and steely determination.
CANADIAN LYNX HOMEPAGE
https://www.brplynx.com/ca/en/
From the pro-rider reactions to Q&As with sled designers, we conceived fresh new content to tell the Lynx story on their site.
