Client/ Lynx
Campaign idea/Forged in Finland
Channels/ YouTube/ Digital/ Social /CRM
Challenge/
Launch cult Finnish snowmobile brand, Lynx, in North America.
Campaign idea/Forged in Finland
Channels/ YouTube/ Digital/ Social /CRM
Challenge/
Launch cult Finnish snowmobile brand, Lynx, in North America.
Solution/
We told Lynx’s origin story: forged in a land of extremes; built for the fiercest trails; keen to get its teeth into North American snow. Using ambassadors, we demonstrated the sheer grit that makes a Lynx rider. At peak hype, we unveiled the sled line-up in a live launch online.
We told Lynx’s origin story: forged in a land of extremes; built for the fiercest trails; keen to get its teeth into North American snow. Using ambassadors, we demonstrated the sheer grit that makes a Lynx rider. At peak hype, we unveiled the sled line-up in a live launch online.
SOCIAL TEASELIVE LAUNCH ON SOCIAL + PRODUCT DEMOS
#ThisIsSisu
Social series
Sisu - a Finnish word that defines Lynx riders, but has no direct translation.
So we defined it not in words, but actions - initiating our ambassadors with sisu challenges. Through UGC, we encouraged new Lynx fans to demonstrate sisu too.
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Social series
Sisu - a Finnish word that defines Lynx riders, but has no direct translation.
So we defined it not in words, but actions - initiating our ambassadors with sisu challenges. Through UGC, we encouraged new Lynx fans to demonstrate sisu too.
AMBASSADOR CONTENT AND MERCH
We gave our ambassadors hydrophobic slogan tee for their first LYNX snowmobile ride. If you break a sweat, the t-shirt reveals ‘WE ARE LYNX’ - proving that Lynx riders go hard. Later, we sold the tees online.
We gave our ambassadors hydrophobic slogan tee for their first LYNX snowmobile ride. If you break a sweat, the t-shirt reveals ‘WE ARE LYNX’ - proving that Lynx riders go hard. Later, we sold the tees online.
