Client/ Lynx
Campaign idea/Forged in Finland
Channels/ YouTube/ Digital/ Social /CRM
Campaign idea/Forged in Finland
Channels/ YouTube/ Digital/ Social /CRM
Challenge/
Launch cult Finnish snowmobile brand, Lynx, in North America.
Solution/
We set out to prove our mettle on foreign snow. So we told Lynx’s origin story: forged in a land of extremes, honed by fierce Finnish trails - now raring to break new ground. Using ambassadors, we brought to life the unflinching drive that makes Lynx riders a cut above. At peak hype, we unveiled the 2022 sled line-up in a live launch online.
Launch cult Finnish snowmobile brand, Lynx, in North America.
Solution/
We set out to prove our mettle on foreign snow. So we told Lynx’s origin story: forged in a land of extremes, honed by fierce Finnish trails - now raring to break new ground. Using ambassadors, we brought to life the unflinching drive that makes Lynx riders a cut above. At peak hype, we unveiled the 2022 sled line-up in a live launch online.
PRODUCT DEMO - RAVE RE
PRODUCT DEMO - BOONDOCKER
SISU SOCIAL
In social we built a community, establishing what sets our riders apart: the quality of ‘sisu".
This Finnish word has no exact translation, so we explained through actions, expressions
and feats of grit and steely determination.
WEBSITE/
WE ARE LYNX CAMPAIGN PAGE
