Client/ MoneySuperMarket
PITCH campaign idea/ Pile on the Pounds
Channels/ OOH/ Press/ Digital
Pitch challenge/
Disrupt apathy around saving on household bills. Encourage people to do a money MOT in the New Year.
Pitch-winning solution/In January when diets are flavour of the month, we urged people to 'Pile on the pounds'. Behaving like a slimming plan, we helped people build better money habits for their own personal gain.
LAUNCH AD
PROGRAMME INCENTIVE
IN-APP GOAL SETTING
AWARENESS BANNER
