Persil Small & Mighty — Treps&Bex

ABOUT/CONTACT

WORK/

PITCH WINS/

AWARD S/

^{Client/ Persil Small & Mighty

Campaign idea/ Be Mighty

Channels/ Digital/ Email/ Social}

^{Challenge/
In digital, activate Persil’s new campaign for small & mighty - ‘Be Mighty’ - about helping kids handle whatever life throws at them.

Solution/

How do we learn to ‘be mighty’? We thought about the first time you climb a tree, ride a bike... rites of passage. Then we created personalisable stories to inspire little ones to take on such mighty challenges. We came up with each story scenario, illustration, interaction and animation – then selected a children’s author and an illustrator, who we collaborated with in the creative process.}

^{Interaction: THROW PAPER PLANES AT TEACHER’S HEAD}

^{Animation: SPLASHING IN THE MUD}

^{DISCOVER THE BEAST OF BOGMOOR}

^{DOWNLOAD YOUR PERSONAL POSTER & SHARE STORY}

^{Interaction: PULL THE STRINGS ON THE ROBOT COSTUME}

^{Animation: CURTAINS OPEN AS YOU FACE STAGE FRIGHT}

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