Client/ The Rolling Stones
Campaign idea/Wear It Loud
Channels/ Pre-launch campaign in Cannes
Launch campaign UK & Germany - Print/Instore/Online/Social
Audience: Gen Z
Challenge/
Create a high-end brand for The Rolling Stones’ first-ever fragrance line, avoiding the iconic tongue emblem.
Campaign idea/Wear It Loud
Channels/ Pre-launch campaign in Cannes
Launch campaign UK & Germany - Print/Instore/Online/Social
Audience: Gen Z
Challenge/
Create a high-end brand for The Rolling Stones’ first-ever fragrance line, avoiding the iconic tongue emblem.
Solution/ We took visual and tonal inspiration from the infamous Beggars Banquet album to create Subversive Scents; a fragrance brand that evokes the rock 'n' roll spirit of The Stones in their prime.
Results: A critical and commercial success, the limited edition run sold out online and at the Carnaby Street store in hours. The range has been picked up by major retailers like Debenhams, Wallis and The Perfume Shop.
Results: A critical and commercial success, the limited edition run sold out online and at the Carnaby Street store in hours. The range has been picked up by major retailers like Debenhams, Wallis and The Perfume Shop.
