Client/ ŠKODA
Campaign idea/ Reconnect with what matters
Channels/ Direct Mail/ Email/ Instagram
Challenge/
ŠKODA had made the rational case for the Kodiaq.
Now we needed to land the campaign idea so handraisers
had an emotional reason to test drive – ‘to reconnect with
what matters’.
Solution/
Screen life detaches us from our loved ones and our world.
To show how the Kodiaq could help people reconnect, we sent handraisers a keepsake box. Crucially, it was empty. Every section inside was an adventure waiting to be had - a nudge to get out there, reconnect and collect memories along the way.
CASE STUDY
DIRECT MAIL PACK - OUTER
DIRECT MAIL PACK - INSIDE & LETTER
