Client/ Sonicare pitch
Campaign idea/ Feels as good as it sounds
Channels/ TVC/Print/OOH/Product Demos
Campaign idea/ Feels as good as it sounds
Channels/ TVC/Print/OOH/Product Demos
Challenge/
Show that Sonicare revolutionises brushing. Create a global idea that makes people question the status quo and see why ultrasonic cleaning is superior.
Solution/ Feels as good as it sounds.
Leaning into the world of ASMR, we created a sensorial campaign that brought to life the magic of cleaning with sonic waves - from the hushed tones of the brush to the gentle power of the microbubbles.
Show that Sonicare revolutionises brushing. Create a global idea that makes people question the status quo and see why ultrasonic cleaning is superior.
Solution/ Feels as good as it sounds.
Leaning into the world of ASMR, we created a sensorial campaign that brought to life the magic of cleaning with sonic waves - from the hushed tones of the brush to the gentle power of the microbubbles.
