Client/ The Ocean Agency and Vulcan
PITCH campaign idea/ Cry4Coral
Channels/ Digital/ VR/ Print
PITCH campaign idea/ Cry4Coral
Channels/ Digital/ VR/ Print
Pitch challenge/
Coral is critically endangered. Our brief was to generate a groundswell of public pressure so policy-makers take action.
Pitch-winning solution/
We aimed to get the world talking - with a world-first voice petition. Instead of signatures, people could tag a voice note ‘cry4coral’ on our digital reef.
Coral is critically endangered. Our brief was to generate a groundswell of public pressure so policy-makers take action.
Pitch-winning solution/
We aimed to get the world talking - with a world-first voice petition. Instead of signatures, people could tag a voice note ‘cry4coral’ on our digital reef.
IMMERSIVE VOICE PETITION
HOW IT WORKS: ADD YOUR CRY BY TAGGING THE REEF
AWARENESS POSTER
Our interactive billboard generates a unique voice signature when you say your cry4coral.
These can be tagged on the digital reef and shared socially.
To reach the generation most likely to witness the extinction of coral, we’ll create a reef on Fortnite.
Gamers can use their headsets to leave a cry4coral and earn a shield potion.
FROM PITCH WIN TO REAL WORLD: VR EXPERIENCE
On the strength of our pitch work, we were awarded a brief for a key climate conference. We created a VR film to inspire delegates to commit to targets for 2020 that could save coral. Using the idea of 2020 vision, we revealed the unseen consequences of coral extinction.