Client/ RNLI
Campaign idea/ Communication Saves Lives
Channels/ Press/ Radio/ Digital/ Social/ Email
Awards/
Gold Caples 2017
Gold DMA 2017 - Best Digital Performance
Gold DMA 2017 - Best B2C
Gold DMA 2017 - Charity
Bronze DMA 2017 - Integrated
Campaign idea/ Communication Saves Lives
Channels/ Press/ Radio/ Digital/ Social/ Email
Awards/
Gold Caples 2017
Gold DMA 2017 - Best Digital Performance
Gold DMA 2017 - Best B2C
Gold DMA 2017 - Charity
Bronze DMA 2017 - Integrated
Challenge/
Dubious fundraising methods in the charity sector came under intense media scrutiny in 2015. To restore trust, the RNLI decided to ask every single supporter for express consent to keep in touch.
Solution/
A distress flare. A 999 call. The emergency pager that rallies the lifeboat crew. Communication helps the RNLI save lives - starting with their with supporters.
Dubious fundraising methods in the charity sector came under intense media scrutiny in 2015. To restore trust, the RNLI decided to ask every single supporter for express consent to keep in touch.
Solution/
A distress flare. A 999 call. The emergency pager that rallies the lifeboat crew. Communication helps the RNLI save lives - starting with their with supporters.
PRESS AD
DIGITAL HUB WITH VIDEO SURVIVOR STORIES AND OPT-IN PAGESURVIVOR STORY - THE PIER
RADIO AD WITH BRENDAN COYLE
RADIO AD WITH BRENDAN COYLE
SURVIVOR STORY - JET SKIING
TIME LAPSE OF SHOOT DAY
TIME LAPSE OF SHOOT DAY