Client/ VOXI
Campaign idea/ Hook up, Cash in, Repeat.
Channels/ Online/ Social
Campaign idea/ Hook up, Cash in, Repeat.
Channels/ Online/ Social
Challenge/
Get more people to join VOXI Mobile through its member-get-member scheme, Friends with Benefits.
Get more people to join VOXI Mobile through its member-get-member scheme, Friends with Benefits.
Solution/ When we realised unlimited referrals were encouraged, we pushed Friends with Benefits into polyamorous territory. Why hook up with just one friend when the more mates, the more vouchers?
We adapted the lock-up to evoke multiple friends and gave the look-and-feel an intimate, playful vibe with group shots framed in a mobile-shaped graphic.
We adapted the lock-up to evoke multiple friends and gave the look-and-feel an intimate, playful vibe with group shots framed in a mobile-shaped graphic.
