Client/ VOXI
Campaign idea/ Hook up, Cash in, Repeat.
Channels/ Online/ Social
Campaign idea/ Hook up, Cash in, Repeat.
Channels/ Online/ Social
Challenge/
Get more people to join the member-get-member scheme on VOXI Mobile, cheekily named ‘Friends with Benefits’.
Get more people to join the member-get-member scheme on VOXI Mobile, cheekily named ‘Friends with Benefits’.
Solution/ We pushed Friends with Benefits into a polyamorous territory. We found that unlimited referrals were encouraged - meaning unlimited vouchers to share among your friends. Why stop at one referral when the more, the merrier?
We adapted the lockup to evoke multiple friends and gave the look-and-feel a candid, playful vibe with group shots housed in a mobile-shaped graphic.
We adapted the lockup to evoke multiple friends and gave the look-and-feel a candid, playful vibe with group shots housed in a mobile-shaped graphic.
