Client/ Virgin Atlantic
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit
Challenge/
Virgin Atlantic was launching three new economy seats:
Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.
Solution/
Too often, economy is like-it-or-lump-it travel. But we said ‘be choosy’. Why? Because on Virgin, you not only enjoy a better class of economy flight, you get to pick the perks and price. Our campaign championed the choosy ones: savvy flyers taking a seat with swagger. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides - served by three new ways to fly.
Virgin Atlantic was launching three new economy seats:
Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.
Solution/
Too often, economy is like-it-or-lump-it travel. But we said ‘be choosy’. Why? Because on Virgin, you not only enjoy a better class of economy flight, you get to pick the perks and price. Our campaign championed the choosy ones: savvy flyers taking a seat with swagger. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides - served by three new ways to fly.
OOH - 48 Sheet
OOH - 48 Sheet
PRESS ADS
IN-FLIGHT MAGAZINEDIGITAL OOH
