Client/ Virgin Atlantic
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit
Campaign idea/ Be Choosy
Channels/ OOH/ Press/ DOOH/ Digital/ Global Toolkit
Challenge/
Virgin Atlantic was launching three new economy seats:
Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.
Solution/
Economy is often like-it-or-lump-it travel. But we said ‘be choosy’, because on Virgin, you now got to pick your perks and price by choosing from a Light, Classic or Delight seat. Our campaign put a new class of empowered flyers centre stage. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides, served by three new ways to fly.
Virgin Atlantic was launching three new economy seats:
Light, Classic and Delight. But in a fiercely price-driven market, they couldn't compete on cost.
Solution/
Economy is often like-it-or-lump-it travel. But we said ‘be choosy’, because on Virgin, you now got to pick your perks and price by choosing from a Light, Classic or Delight seat. Our campaign put a new class of empowered flyers centre stage. In the UK and US we used Chris O’Dowd as an everyman, suggesting we all have many sides, served by three new ways to fly.
OOH - 48 Sheet
OOH - 48 Sheet
PRESS ADS
IN-FLIGHT MAGAZINEDIGITAL OOH
