Virgin Media Winter

^{Client/ Virgin Media
Campaign idea/ Why walk when you can ride?
Channels/ OOH/ Press/ DOOH/ TVC}

^Challenge/
^{Advertise Virgin Media’s Winter Sale on broadband, integrating with the brand campaign ‘Why walk when you can ride?’ starring highland-cow-turned-biker, Ruby.}

^Solution/
^{We showed Ruby bringing ultrafast broadband to snowy towns across the UK on her ultrafast wheels.}