Client/ XPENG P7/ PITCH WIN
Campaign idea/ Drive with your 7th Sense
Channels/ TVC/ Digital/ Social/ Dealership
Challenge/
Create a 360 campaign that lands the benefit of AI-enhanced driving in a car of generous proportions - the XPENG P7+.
Campaign idea/ Drive with your 7th Sense
Channels/ TVC/ Digital/ Social/ Dealership
Challenge/
Create a 360 campaign that lands the benefit of AI-enhanced driving in a car of generous proportions - the XPENG P7+.
Solution/
While big cars can make life easier, they can also be harder. Think congested roads, cycle lanes, urban parking spaces. But what if driving a long, spacious car wasn’t difficult? What if that same car could seamlessly augment our senses, making driving effortless and empowering? Using AI, XPENG P7+ enhances your perceptions; reads the space around you; and in the meeting of mind and machine, gives drivers a 7th sense.
While big cars can make life easier, they can also be harder. Think congested roads, cycle lanes, urban parking spaces. But what if driving a long, spacious car wasn’t difficult? What if that same car could seamlessly augment our senses, making driving effortless and empowering? Using AI, XPENG P7+ enhances your perceptions; reads the space around you; and in the meeting of mind and machine, gives drivers a 7th sense.
ROADSIDE OOH
Vehicle recognition technology - targets Tesla drivers as they drive by.
SOCIAL FILMS
A series of films highlighting the uncompromised aspects of driving XPENG P7+ feature by feature
